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Books to read if you're planning a vacation in "Commerce", sorted by average review score:

Never Pay Retail: How to Save 20 Percent to 80 Percent on Everything You Buy
Published in Paperback by Rodale Press (September, 1996)
Author: Sid Kirchheimer
Average review score:

Sound advice, about lots of types of purchases
This book discusses how to save in a wide range of purchases -- from bakery items to cars to airline tickets to ceiling fans. Some of the advice is basic (Revlon cosmetics are less expensive at K-Mart) to some things one really might not know (the time to buy audio equipment is between January and April).

This book is full of 1-800 numbers for catalogs and other information. I would have liked some website addresses, but the book was published in 1996 -- can't have everything!

The best thing about this book is that I DIDN'T pay retail -- I picked it up for $3.99. I don't think the author had THAT in mind when he said we could save 20% to 80% on everything we buy...

Worthy and Worthwhile
I have enjoyed this author's health books, and he remains right on track with Never Pay Retail, offering good, anyone-can-use tips written in a sprite and entertaining style. Some tips are great; others are common sense, but you CAN save money -- and enjoy reading how to do it.

a wise investment
pearls of wisdom, along with some tried-and-true tips that come as no surprise, make this book a wise investment. some good writing to boot!


Never Wrestle with a Pig: And Ninety Other Ideas to Build Your Business
Published in Audio Cassette by New Millennium Audio (10 November, 2000)
Authors: Mark H. McCormack and David Ackroyd
Average review score:

Interesting and informative, but...(my but about it)
The book was quite clear and informative. It had many experiences that were shared and communicated well. It did give me many interesting tid bits and pointers, but -

I started to get the feeling that the author was really full of himself, and it seemed after a while that he kept saying: "only after I stepped in did things improve most of the time because I am such a smart guy..."

That started to wear me down and it started to get a little annoying. If it wasnt for that, the book was good.

I would not recommend this book to any friend of mine because I think there are other books out there that tell the reader more with less personal glory attached to it.

Perhaps I should read biographies more?

A Refreshing Perspective
I started reading business books with Mark McCormack's "What They Don't Teach You at Harvard Business School" years ago. So, I couldn't resist "Never Wrestle with a Pig," and am glad I picked it up. McCormack reminds us of the fundamentals and basic goals of business in order to succeed and prosper - whether today, tomorrow or way back in the 20th Century. I'm done wrestling with pigs, but I am going to give humans in business more chances with my refreshed knowledge from McCormack. It's a quick read with long-lasting benefits.

It caught my attention
I usually tend to find career development/strategy books simplistic and mind-numbing. After having my attention caught by the title of this book though, I decided to give it a try. I couldn't put it down and have already recommended it to many people. The format is very reader-friendly with McCormack's having done a great job of packaging his points in morsels that are easy to absorb. You'll probably find yourself nodding in agreement with his bits of common sense as you're reading. It's the kind of book that you want to share with everyone, but on the other hand keep it to yourself because what you learn from this book will make you appear like a genius. The only detraction from the material is that the author does come off as pompous at times, but looking at his accomplishments, I think this attitude is warranted.


What Works in Online Day Trading
Published in Hardcover by John Wiley & Sons (15 February, 2001)
Author: Mark Etzkorn
Average review score:

Decent book
This is not your ordinary trading book, but one that teaches some real "usable" techniques. The book is broken up into chapters written by different people, so the tone of voice will change frequently. The prize of this book is the Seleznov breakout method, which anyone can use to trade profitably for life. That alone is worth thousands of times the price of this book. I'd recommend this for any serious amateur/semi-pro level short term trader who may be lacking a consistent trading system.

Eclectic, but useful
This is an eclectic book. It doesn't focus on a major theme and is a collection of different people's views plus the author's.

I would not recommend this book for beginners who want to learn the basics because I don't feel the foundation is thorough.

It is a good book for those who want to see how others trade, their diverse techniques, and their opinions on trading. Also of value are the risk management techniques.

A more appropriate title would be: Different techniques by various traders and other trading tips.

Strategies you can use
I have read many "trading" books, and find this one a pleasant suprise. Section Two includes a good source of trading strategies that work, each one written by people who actually trade. Strategies covered include 1) pure price action by Gary Smith, 2) breakouts by Mark Seleznov, 3) seasonals by Steve Moore, et.al., 4) patterns by Mark Etzkorn, 4) springs and upthrusts by Hank Pruden, 5) Bow Tie patterns by Dave Landry, and a few others.

The strategies include a good summary of setups, entries, stops, and exits. These summaries are general enought that you can program them in most any backtest software you use, not just Tradestation or C++. I use them to backtest with TC2000 and TC Companion.

The book also has very good information on risk mangement, the mechanics of trading and the mindset of different trading styles.

The great thing about this book, is that it is a well integrated compilation of tools and techniques from a variety of well known and/or highly successful traders. The editor did a wonderful job of taking this diverse group and integrating the book into a very logical and usable flow.

While it may be too much for the pure beginner, this book will be most appreciated by the intermediate to advanced trader.


A Programmer's Guide to .NET
Published in Paperback by Addison Wesley (25 July, 2002)
Authors: Alex Fedorov and Alexei Fedorov
Average review score:

Skips theories and gets right down to semantics of .NET
The book covers most of the building blocks of the .NET platform, such as the Language Runtime, Framework Class Library, ASP .NET Web Form, Server and HTML Controls, Windows Forms, GDI, ADO .NET, XML and Web Services.

The book's style is more like a manual due to the abundant use of bullet points. It's good for those who'd like to skip the theories and get down to the semantics of the .NET platform fast.

It does not stand out compared with some other .NET books because it does not go deep enough in each topic. Sometimes, I feel like reading an abridged version of the Visual Studio Online Help Topics with simple sample codes added.

I'd like to suggest that practical, more in-depth solutions be provided as examples for using the .NET platform. -- Reviewed by Timothy D.

Lacks web site to check for errata & to obtain example code
This book appears to be targeted at programmers who are familiar with object-oriented programming, but not necessarily familiar with Microsoft's development tools. It allows such programmers a way to explore most of the .NET platform apart from the Visual Studio IDE. Programmers primarily familiar with VB or Visual Studio would probably be better served by another book. Programmers more familiar with Java, Delphi, Perl, etc. will find this book a very good introduction to .NET.

The book covers all major areas from the core workings of the Common Language Runtime to web services. The general pace of the book is quick and broad. It assumes you already know the general topic and just want to know what classes, methods, etc. the .NET framework has to address the issue. There are numerous code examples written in VB.NET, but these are very easy to translate into another .NET language if desired.

As stated above, this book will be well received by an experienced C++, Delphi, or Java programmer who wants a strong overview before committing to the .NET platform. It is the best book I've seen towards that end. It is definitely not for programmers who primarily drop controls on a form and then write a few event handlers for them.

My main criticism of the book is lack of a corresponding web site to check for/report errata and obtain the example code found throughout the book. (There is no CD either.) While the programmers reading this book should have no problems debugging the code, they also don't need more keyboarding experience. --Reviewed by Greg S.

A good way to understand .NET
This book gives a good understanding of what .NET is and what you can do with .NET classes. It is a good reading for all who wants to develop .NET application or study VB .NET, C# .NET, etc - before creating applications, you need to understand the appropriate platform, and this book definitely can help with it. I am not a novice in programming, and found it very useful.


Survival Guide to Web Site Development
Published in Paperback by Microsoft Press (May, 1998)
Author: Mary Haggard
Average review score:

Out of date, and highly Microsoft-centric, but still useful
Unfortunately time moves on for this 1998 book. Most of the links the author provides to Microsoft sites (and you need to realize that this book is a Microsoft Press publication, not an independent) are no longer operational, nor do they provide any easy way to find the info she refers to. This is really unfortunate because these links are the illustrations of what she is talking about in the text. Another problem: While the text makes passing reference to "other" technologies, such as UNIX (! ), the references seem perfunctory and tend to be a little bit condescending, so the book comes off as much as a Microsoft sales document as a text. If you read the book with these two limitations in mind, there is still a lot of really good information in it, the presentation is clear and logical, and there are some excellent rules for web site development that still apply regardless of the platform you are implementing on. However, if you don't keep in mind that this is a somewhat out of date Microsoft publication, you could draw erroneous conclusions.

Excellent check-list for project managers
If you're lucky to become a Project Leader, Technology Manager, or Development Manager of a web site, and are used to coordinating large software projects, but a bit unfamiliar with web projects, this book is extremely useful: concise, straight to the point, and clearly written. Mind you: it isn't an in-depth analysis of the technologies involved, but rather a good check-list covering all of the topics you should consider in your project. Also, the Microsoft orientation is a two-pronged strategy: you can get a grasp of their product family, and you can ask other vendors for similar functionalities. Best buy! And enjoy your project!

Perfect for experienced surfers who now want to build sites.
When I decided to jump into web site design, I looked for something simple and still thorough. This book fit the bill well.


The Unofficial Guide to eBay and Online Auctions
Published in Paperback by John Wiley & Sons (October, 2000)
Authors: Dawn Reno and Bobby Reno
Average review score:

Should have had a yellow jacket, and read "for dumbies".
This book was very weak in content. It provides few noteworthy pointers. It is basically a common sense walk-through, of how to view an auction business. If you aren't a complete idiot, you probably have no use for this book.

Excellent book to help you sell
Like the other reviewer, I'm not a high-volume Ebay seller but I do run some auctions every month. This book covered a great deal of what I wanted to know about how to run my auctions and make them more profitable. It has a wealth of information on alternate auctions sites too.

Highly recommended for anyone who wants to get going on eBay.

Like An Inexpensive Crash Course On Online Auctions
When I finished reading this book, I felt like an "auction expert"... even though I've never bid or sold items on an online auction before. It seems to have many good tips only experience can teach you. I felt I learned all I needed in this book to get a good start. It appears there are no loose ends or anything left out. Very complete with urls to web resources such as appraisers, automation and tracking software to making selling at auctions a business.


Your Guide to Ebook Publishing Success: How to Create and Profitably Sell Your Writing on the Internet
Published in Paperback by Warm Snow Pub (February, 2001)
Author: James Dillehay
Average review score:

A remarkable job!
"You have published a book that an individual totally computer illiterate and believing that black magic must be responsible for proper computer operation, can fully comprehend. In other words, I understand it....Your book is a marvel and definitely required reading for anyone attempting to break into Ebook publishing." ~ Walter Jespersen, author Sartok

Extremely informative
"If you have an interest in e-publishing, you should read James Dillehay's, Your Guide to Ebook Publishing Success. I found this book extremely informative and greatly inspiring! It literally moved me to action on a topic I've been interested in for the past year. James, who's been publishing his own books for some time, first for the trade and now as e-books, understands exactly what beginners need to know and conveys that information in this easy-to-read book." -- Barbara Brabec, author HomeMade Money

If you only buy one book on Epublishing, buy this one.
On the face of it, this book promises an impossible amount of information; from formatting and producing ebooks, pricing strategies, hot topics to write about, automating payment, sales and marketing ploys, access to useful hyperlinks, and more. You get the picture? When I first started reading it, I was sceptical, but within a couple of chapters, I realised that this was one incredibly generous author. If you have a yen to start Epublishing your own work, and it really isn't difficult, I can't recommend a more comprehensive book to get you started. Since I looked into the possibility of going into Epublishing, I've read several books on the subject, but this is one I go back to time and time again. If you only buy one book on Epublishing, buy this one. It tells you everything you need to know. ~ Zoe King, editor Buzz Words, UK


Frommer's Born to Shop New York (7th Ed.)
Published in Paperback by Hungry Minds, Inc (January, 1998)
Author: Suzy Gershman
Average review score:

Recent visitor to New York
As an avid shopper, I bought this book prior to a recent trip to New York. Unfortunately, I found much of the material in the book to be out-of-date. I wasted a lot of time chasing recommendations which the author made. A number of the stores which were recommended were no longer in business or had moved. Several others had new locations much more convenient for visitors (i.e. in the mid-town area), which were not listed in this book. BEWARE, you need to call and check before you make a trip across town!

A terrific book.
How good is this book? I've lived in NYC for 11 years, yet when I read this book I discovered a terrific designer re-sale shop -- get this -- one block from my house. Never noticed it, didn't know it was there, but I'm thrilled to have found it.

Gerhsman has impressed this local New Yorker -- imagine what fun you'll have with her book!

Most informative and extremely helpful
This author should be crowned. She tells you just where all the good shopping is and then gives you a few choices for "mini tours" leading you around NYC on a thrilling shopping experience! For someone who has very little knowledge of NYC and isn't exactly sure how to get around and make sure you go to all the cool shops, I highly recommend it!!


Success E-Business: Profitable Internet Business & Commerce
Published in Paperback by McGraw-Hill Trade (March, 2001)
Authors: Peter Morath and James Teboul
Average review score:

I do not recommend this book
Ths authors seem to have swallowed a book of instant .com cliches. The book is littered with spurious use of the letter e and the symbol @. You get a hint of the style of the book with the title of chapter 1 being "A new paradign in business". Each chapter starts with a short catch phrase or paragraph of the most stunning banality. As an example Chapter 12 starts with

"Decide upon the investment for your eVenture after a proper calculation of the return on investment."

Well I felt much better equipped after that advice, the suggestion seems to have been that one should calculate the return on an investment before making it, seems I missed out on learning that during my education in business and the blindingly obvious. On page 158 the book informs me that "Telephone connections are available for all interesting market segments". Well worth twenty of my finest English pounds to find that out. These are not isolated out of context examples of banality and non-information, you can find them throughout the book, in the text as well as the headings.

If you every want to write a satirical article containing meaningless business jargon, buzzwords and .com speak combined with cheap clip art style diagrams and fancy graphs that tell you nothing, this could be a good place to start. Otherwise avoid this book.

E-business - How to success ?
Speaking of E-business, reckon you will think about Yahoo, eBay, Paypal, Dell, Amazon and other portals in Global.

However, they are all the big names !
How to build your own E-business from today ?
How to have the profitable on your roads to E-business and E-commerce?

That's the major points for every SME and rest of " Off-line " Companies in Globe.

No doubt, we cannot know which is the best way to gain this E-commerce game as at today. But, we shall be going there not consider too much !

When you think of globalization!
Markets can be more bigger than your small cake in home.

Try to learn and ask with your IT related companies now.
Hope to catch the right time for E-business in the next year.

Best success is based on trying.
Don't look down yourself and afraid the big names in Forbes.com

Oustanding guideline
The book is the most useful and informative book I have ever read on e-business or e-commerce. Being an e-business consultant and solution provider, I have reading and searching for good reference materials. The book stands out as one that I will use a lot.


Understanding B2B
Published in Hardcover by Dearborn Trade Publishing (May, 2001)
Authors: Matthew Friedman and Marlene Blanshay
Average review score:

Not concise enough - too few examples
This book was a disappointment. I did enjoy the "resources" part at the end, however found "Understanding B2B" superficial and generalist. It does treat a number of subjects in the area, most of them however too much from a historical perspective, and without ever reaching satisfying substance.

The book has few examples and up-to-date information. If you're in a hurry looking to catch-up with the B2B world, if you would like to understand how it works, where it's heading in your industry, I doubt that this work will satisfy you.

I recommend E-markets by Dirk Schneider and Gerd Schnetkamp (Gabler Verlag).

Gain a solid understanding of B2B commerce
Understanding B2B is a very useful book. Even after the time of the great ecommerce collapse of 2000 and the current economic conditions business will be conducted more and more over the Internet. In fact many companies are looking at the abilities of the Internet to improve their efficiency and control cost during these tough times.

Understanding B2B starts with an extremely useful primer on the roots on electronic commerce. This is useful because as Understanding B2B suggests there are huge investments in EDI (Electronic Document Interchange) standards. Large companies and financial instructions have been using EDI for years. EDI will continue to grow into the near future due to the large investment that corporations have made and the momentum that is creates. UnderStanding B2B also looks at the supply chain and logistics that have made ecommerce so important to businesses. The book aslo offers a practical look at some of the landscape surrounding ecommerce such as out sourcing, security, ecommerce and the law.

The book also looks into the future to see where ecommerce is heading. The future is heavily based on the standards that are developing around XML. The books points out that the web craze of the late 90's was really a user visiting a site and doing transactions on that site. This is person to application (P2A). XML is enabling application to application (A2A) that will allow automation of supply chains and logistics to middle market companies (rather then Global 1000 companies and their biggest suppliers). If you are in a middle market company ecommerce and XML are coming. This book will help you plan, prepare and succeed with your ecommerce initiatives.

A good choice for e-commerce idiot
Understanding B2B is really good for you if you know nothing about e-commerce. This book brings you to walk through the history of b2b e-commerce, the situation now and the future expectation. After reading the whole book, I have a thorough understanding of how to set-up a b2b e-commerce company and what aspects I should pay extra attention to. I especially love the technical issues included in the book to explain how e-commerce can actually be implemented. But if you know nothing about computer either, be prepared to find some information system books for reference as there are a lot of jargons (e.g. XML) in the book. Besides, I think the real-life b2b example is not adequate enough, it would be perfect if Matthew and Marlene can cite two to three examples in each chapter.


Related Vacation Book Subjects: Texas
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